Course Certified By:

Introduction

With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services.

The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research.

It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

Objectives

After completing this course, the attendees will be able to:
• Define the marketing framework of a business organization.
• Conduct marketing audits and analysis to better examine the micro and macro environments.
• Combine best practices, tools and models to implement an effective marketing and sales management system.
• Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
• Apply planning and the execution of advanced marketing strategies to enhance organizational results.

Who Should Attend?

The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals.

It is of special value to marketing managers in firms, businesses, organizations and institutions of all sizes
and in all sectors.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm